Size: $22–25 billion annually
Volume: 2.5 million funerals per year
The premium segment is growing at 14% CAGR. Opportunity: fill the aesthetic void in premium caskets.
Size: €15 billion annually
Focus Countries: Spain, Netherlands, Germany, Austria
Biodegradable mandates create immediate compliance demand and premium pricing opportunities.
Japan: $5 billion premium market where premium urns are art.
Emerging Markets: Singapore, South Korea, Thailand. Strong sustainability focus.